Enhance the Brand's Electronic Adaptation to the Needs of Millenium Customers to Attract them to Online Shopping By Applying to Arab Countries in the Middle East

Abeer Elsayed Fayed

The present study has addressed an important topic for Internet marketers, namely, "Enhancing the electronic adaptation of trademarks over the Internet to meet the needs of the millennium generation to attract them to buy from Arab countries in the Middle East." The study focused on attracting the millennium ...